New Viewmatic App Gives iPhone Photos a “Vintage” Through-the-Viewfinder Look
From the Developers of the #1 iPhone Photo App in the U.S., Bright Mango’s New Viewmatic Editor Gives Modern iPhoneography a Retro Film-Camera Twist
VERO BEACH, Fla. (May 25, 2013) – Thanks to modern digital photography and built-in-camera smartphones, a whole generation of photo buffs has never had the privilege of looking through the crosshairs of a “real” film-camera viewfinder. Viewmatic, a new iPhoneography editing app by Bright Mango, is giving 21st Century shutterbugs a slick way to add this cool “vintage” look to their photos.
“Through-the-Viewfinder, or TTV, photography is a growing hobby among vintage camera aficionados who shoot images with their iPhone through the viewfinder of a classic or vintage film camera to capture this retro look—complete with the scratches, dust and other wear signs that give vintage photos such character,” said Bright Mango’s Zach Garrett. “Now with the Viewmatic app, anyone can give their photos this unique look, and get a glimpse of retro photography through this awesome collection of viewfinders.”
Viewmatic evokes the spirit of 20 classic film cameras, including several mirror reflex and twin-lens reflex cameras, with vintage viewfinder “filters” that iPhoneographers can overlay onto any existing image in their camera roll. Each viewfinder image was painstakingly photographed through actual cameras, many of them discovered by the Bright Mango team at garage sales and antique stores all over America, complete with the imperfections and scars gained from years of use, and then digitally reproduced to create the filter.
Viewmatic users can also choose from 20 different lens options to apply a unique preset to the image for an even more creative, custom look. Each lens can be tuned for strength, with brightness, contrast, sharpness and saturation adjustment, to create 400 possible viewfinder and lens combinations with virtually infinite customization possibilities.
iPhoneographers can then save their creations to the device camera roll, and instantly share to email, Facebook, Twitter, Flickr and Instagram, as well as many third-party apps like Dropbox.
Viewmatic is the second iPhoneography app by the Bright Mango team of Garrett and co-founder John Barnett,both professional photographers, avid iPhoneographers and vintage camera collectors. Their Wood Camera shooting and editing app was the #1 app in the U.S. Apple App Store and the #1 photo app in 80 countries and has become the must-have, definitive iOS camera and photo editor. A new update to Wood Camera also now makes creating the perfect edit even easier with enhanced default lens settings that let users get the perfect look without the need to make preliminary adjustments to the lens.
“Zach and I have always loved the immersive experience of true optical viewfinder photography, but that’s now becoming somewhat of a dying art with today’s ultra-advanced digital imaging technology,” Barnett said. “Viewmatic is giving a whole new generation the chance to experience the thrill of photography through the viewfinder of a classic film camera—something many have never done before.”
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Meet the Bright Mango co-founders:
John Barnett is a professional travel photographer and cinematographer and a contributor to Getty Images. Equally at home leading a photo walk in Venice, Italy or exploring Base Camp at Mount Everest, John has been fascinated by mobile photography since the launch of the original iPhone. Previously the Media Director for Twitpic. You can find John on Instagram at @johnbarnett.
Zach Garrett is a serial entrepreneur with almost a decade of experience in emerging technology. An avid travel photographer, he has visited exotic locations from Mount Everest to the Antarctic Peninsula in his quest for the perfect shot. Zach is a committed iPhoneographer and Instagrammer, where you can find him at @zachgarrett.